Keywords and page titles are important elements of a website’s search engine optimization (SEO). Here’s why they are important:
- Improved search engine ranking: Keywords and page titles help search engines understand the content and relevance of your website. By using relevant keywords and descriptive page titles, you can improve your website’s search engine ranking, making it easier for potential customers to find your site.
- Increased click-through rates: A well-written page title can help increase the click-through rate (CTR) of your website in search engine results pages (SERPs). This means that more people are likely to click on your website when it appears in search results, leading to increased traffic and potential conversions.
- Better user experience: Descriptive page titles and relevant keywords can help improve the user experience on your website. By providing clear and accurate information about the content of your pages, you can help visitors find what they are looking for more easily.
In summary, keywords and page titles are important for improving your website’s search engine ranking, increasing click-through rates, and providing a better user experience for visitors.